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You are here: Home / Lifestyle / What’s with the Brand Name?

What’s with the Brand Name?

What would you call your business? Would you use the initials of your name or search through the history books or pick a name from past experiences? Here are some examples of companies and how they derived their famous names:

Amstrad – this company was formed by Lord Alan Sugar and a contraction of Alan Michael Sugar Trading.

ASDA – the name originated in 1965 after the merger of the Asquith chain of supermarkets and Associated Dairies.

BMW
– Bayerische Motoren Werke or in English, Bavarian Motor Works.

Google
– initially a misspelling of ‘googol’, but the company settled on its name as google.com was an unregistered domain name.

Haribo
– stems from Hans Reigel, the company founder’s name, and Bonn the company’s home town.

Hovis
– was thought up in 1890 by Herbert Grimes as part of a competitionto find a name for S.Fitton and Sons’ flour. He derived the name from hominis vis, latin for ‘strength of man’ and received the princely sum of £25.

IKEA
– Taken from the first letters of the founder Ingvar Kamprad’s name, the farm on which he grew up, Elmtaryd and the small nearby village, Agunnaryd.

Lego
 – from the Danish leg godt, which means ‘play well’.

Nikon
– derived from Nippon Kogaku, meaning ‘Japanese Optical’.

Qantas
– initials of it’s original name – Queensland and Northern Territory Aerial Services.

Skype
– originally conceived as Sky peer-to-peer, then Skyper and finally settled as Skype.

Starbucks
– named after a strong and steady ship’s mate in Herman Melville’s novel Moby-Dick.

Virgin
– One of Richard Branson’s assistant said “What about Virgin? We’re complete virgins at business’. And it stuck!

So why not try and think of something catchy as a name of a dream company for you – it could be fun and you never know you might even end up on a web page like this one.

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